Making sense of customer information

You know it’s critical to understand your customers better than the competition. You’ve heard that gathering customer insights can boost that understanding. And you may have noticed a lot of buzz about business intelligence.
But what’s behind those concepts?
And what do they mean for your business?
Here’s the deal … Business intelligence (BI) refers to the tools and techniques used to turn raw data into useful information for business analysis. Once affordable only for the biggest companies, BI is now easy-to-use and budget-friendly for small and midsized businesses.

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