Customer Story: Kelly Roofing 5

You can’t always predict the weather and neither can you always predict when new opportunities are going to arise. However, you can put your business in the best possible position to take full advantage of those opportunities and use them to expand your business.

In order to quickly adapt and pivot to meet shifts in the market, your business needs to be agile, with systems that communicate with each other, so changes can happen smoothly.

Here at R.B.Hall Associates, LLC, we are excited about the ways in which Dynamics 365 can set your business up for future success. Contact us to learn more.

Kelly Roofing had trouble adapting their old systems to the upswing in business after Hurricane Irma.

Now with Microsoft 365, they have not only integrated their various business processes into a single system, they have the ability to scale all of these processes to meet new unexpected increases in demand.

What is the Biggest Threat to Entrepreneurs?

Cybersecurity- A $7 Trillion Industry That’s The Biggest Threat To Entrepreneurs

“Ultimately, saying that you don’t care about privacy because you have nothing to hide is no different from saying you don’t care about freedom of speech because you have nothing to say.”

― Edward Snowden

Cyber security facts and stats

  • A hacker attack happens every 39 seconds
  • Since Covid-19 the FBI reported a 300% increase in reported cybercrimes
  • 43% of cyber attacks target small businesses
  • Average global cost for a breach is $3.9m across small businesses
  • 95% of breached records come from 3 industries (government, retail, technology)
  • Approximately $6 trillion is expected to be spent globally on cyber security by 2021
  • Unfilled cyber security jobs worldwide will reach 4 million by 2021 (avg. cybersecurity engineering salary starts at $140k)
  • More than 77% of organizations do not have a cyber security incident response plan
  • Total cost for cybercrime worldwide added up to over $1 trillion
  • Average time to identity a breach in 2019 was 206 days (IBM)
  • Only 5% of companies folders are properly protected on average
  • The estimated number of passwords used by humans and machines worldwide is 300 billion+
  • 56% of Americans don’t know what to do in the event of a data breach
  • 34% of data breaches involve internal actors
  • 1 in 36 phones have high risk apps installed
  • financial services industry takes in highest cost from cybercrime at an average of $18.3m per company surveyed

Biggest data breaches of the 21st century

  • Yahoo – 3 billion user accounts in 2013 and 2014 (Names, email, passwords, date of birth and security questions)
  • Sina Weibo (Chinese twitter) – 538 million accounts in 3/2020
  • Marriott – 500 million customers (Contact, passport numbers, and 100m credit card numbers)
  • Adult friend finder – 412.2 million accounts (,,, and
  • Myspace – 360 million accounts (2013)
  • Net Ease – 235 million user accounts (email October 2015)
  • Zynga – 218 million user accounts (gaming)
  • LinkedIn – 165 million user accounts (2016)
  • Dubsmash – 162 million user accounts
  • Adobe – 153 million user accounts (October 2013)
  • MyFitnessPal – 150 million user accounts (under armour app)
  • Equifax – 147.9 million users
  • eBay – 145 million users
  • Ashley Madison – 32 million accounts

Method of hacking

  • Virus-trojan – a virus within something you download or install
  • Phishing – Replicate web site to enter login and password
  • Eavesdropping – They’re monitoring what you’re doing but you don’t know
  • Fake Wap – Fake WiFi to get access to your data
  • Waterhole Attacks – Location with more traffic
  • DDOSing – Flooding traffic to crash your site (denial of service)
  • Keylogger – Malware that tracks your keypad
  • Social Engineering – Fake phone call (exploiting your natural tendency to help out)
  • Bait and Switch – Fake ads that take you to a page with a virus
  • Cookie Theft – Take cookies off your computer to act like it’s you


SWOT analysis with team and family (strength, weaknesses, opportunity, threats)

  • Change passwords
  • Strengthen your home network
  • Hire an analyst to do an audit
  • Password storing software (LastPass)
  • Keep your eyes on kids technology/apps

Know where to report

Replace labor redundancy and manual tasks with digital efficiency

Digital technology has forever changed the dynamics between customers and companies.

Companies must continually reinvent their business by going one step ahead of ever-evolving digital trends or risk becoming silent observers while their industry is led by other businesses more adept at digital transformation.

Subscribe now to learn how your business can leave behind inefficient processes, duplicate tasks, and a reliance on physical workplace tools to become an active player in today’s digital game.

Customer Story: Argusi

Are you ready to harness the power of your customer data? Watch how MSDyn365 Sales Professional puts you ahead of the competition—right where you belong! Watch now.

Do you struggle with fragmented business applications that are difficult to use? Perhaps it’s a challenge to get your employees caught up and on the same page? This was the case for Argusi, a Netherlands-based supply chain optimization firm, until they implemented Dynamics 365 Sales Professional.

Starting out small, Argusi managed to get by using whatever platforms were available. As they grew, they realized this approach wouldn’t scale. Implementing Dynamics 365 Sales Professional alongside their existing Office 365 products, gave them the transparency they needed throughout the entire sales cycle.

Watch this video to see why Argusi is “a big fan” Dynamics 365 Sales Professional and how it transformed their Sales organization.

The Total Economic Impact™ of Microsoft Azure SQL Database Managed Instance

How can you achieve up to 212% ROI or more with Microsoft Azure SQL Database Managed Instance? Lower operational costs and redirect resources to more value-add projects. Costs associated with rearchitecting apps for the cloud as well as IT administrative costs will minimize.

Forrester Consulting conducted a study to examine potential cost savings from migrating on-premises workloads to Azure. Have a look.

Contact us now for migration support.

According to Forrester, Microsoft Azure SQL Database Managed Instance has the best ROI, with a migration payback in six months or less and a potential 212% ROI over three years.

Additionally, Azure’s intelligent database offers dynamic scalability that enables your database to transparently respond to rapidly changing requirements, and you pay only for the resources you need, when you need them.

Azure works with your on-premises investments so that customers use their same skills when they migrate, using familiar tools and features. All of this, along with easy and free migration tools, makes Azure the best fit option for your cloud needs.

Northrop & Johnson boosts sales and marketing efforts with Dynamics 365

Are you looking to strengthen customer relationships and seamlessly move customers through the digital buying journey? Watch how one company achieved success with MSDyn365 Sales Pro.

Marketing technology is not something that has been widely adopted in the luxury yacht industry. Yet, targeting this niche demographic requires precision and little room for mistake.

Watch as Northrop & Johnson, a luxury yacht company, implemented Dynamics 365 Sales Pro and achieved a 70% increase on their charter sales. Dynamics 365 gave them a real competitive advantage, providing them with a window into the customer the entire way through the sales cycle.

Use this testimonial video to demonstrate to your customers how one company easily implemented Sales Pro and was able to strengthen customer relationships, predict buying behaviors, and be much more precise in their marketing activities.