Businesses of all types and sizes are approaching the New Year as an opportunity to make more money while spending less. Though budgets have been replenished, companies have become more cost-conscious than ever. The goal is to be strategic about implementing new business ideas, yet pragmatic about what these ideas cost.
With that being said, many companies are considering CRM as a complete solution that will help them save money in the long run. However, companies often forget about the time-saving benefits CRM solutions offer as well. In fact, many of its time-saving benefits directly translate into saving companies BIG money. For this blog, I\’ve decided to highlight the top 5 time-savings benefits of CRM that any company can prosper from.
1. Making Your Business Leaner and Greener
One of the most advantageous benefits of using a CRM system is the significant reduction in using paper. All processes that were once facilitated by forms and paperwork can now be virtualized and automated within a CRM solution. Not only does this save time and money spent on paper and printing, but it also makes a company more environmentally-friendly.
2. Training Your Staff in Half the Time
CRM solutions with sales force automation features provide companies with the tools to structure and automate a variety of sales processes and procedures. In doing so, companies are able to use the CRM as a resource to efficiently train new staff on their sales cycle and product/service offerings. Without the need for printed manuals, training guides can be uploaded into the CRM and continually modified to accord with the changing needs and expectations of the company.
3. More Time Selling, Less Time Organizing
As a robust contact database, CRM software can powerfully store and organize countless details on each individual lead, opportunity and customer for quick and easy retrieval. Instead of wasting time sorting and collecting contact information, users can amplify their time spent selling and nurturing the contacts. Additionally, marketers can better analyze customer behaviours and trends in less time and therefore conduct more thorough research about a company\’s customer base and product offerings.
4. Better Coordination Within Your Company
The collaborative tools offered by CRM systems such as file libraries, online chat and shared access prompt companies to work better as a unit. Internal communication becomes more seamless and collaboration amongst peers on upcoming events or business deals is made easier and more efficient. In essence, the CRM solution serves to link everyone in the organization together creating a more tight-knit and strengthened team environment.
5. Enhancing Customer Satisfaction
One of the greatest benefits of CRM is being able to satisfy and retain customers in a fraction of the time it would normally take. Automated yet personalized communication with your customers can be produced quickly and coordinated on a timely basis. By interacting with your customers more frequently, you can better understand them and therefore anticipate their needs. Having a CRM in place also helps you to avoid duplicating your communication efforts and instead focus on offering value. The end result is happier, more satisfied customers.
By outlining the top 5 time-saving benefits of CRM, I am subsequently stating how and why CRM solutions are both a cost-effective and powerful tool for any organization. With time on your side, you can increase your team\’s productivity and efficiency, gain greater visibility into your organization and thus run your business in a smoother, timelier manner.
About the Author
Corie Kaftalovich is the Marketing Coordinator for Luxor CRM, one of Canada\’s largest web-based CRM vendors.