The number of security threats facing organizations is increasing every year. At R.B.Hall Associates, LLC, we want to make sure your business is protected.

With Office 365 E5, Microsoft offers Advanced Enterprise Protection to reduce risk. Microsoft handles your security, so you don’t have to. E5 capabilities provide you with even more control with increased privacy, transparency, and refined user controls. Making security management easier.

R.B.Hall Associates, LLC is committed to helping your business find the protection it needs to thrive in today’s market. Contact us to find out how we can help.

This presentation is an overview of Microsoft 365 E5. It will allow you and your customers to take a closer look at E5 security and compliance capabilities that continue Microsoft’s deep investments in security.

View: Office 365 E5​ | New Value for Enterprise Customer

Accelerate your business with the right online meeting solution – Infographic

Bring great minds together. With Skype for Business in #Office365, your customers’ online meetings are a click away for up to 250 people. #BusinessConsulting #lawyers #accountants

Never underestimate the power of collaboration. When your customers can bring up to 250 participants together–with a single click, from any device–great ideas and winning strategies are the result.

Office365 features Skype for Business, a complete online meeting solution with audio, video, and web conferencing.

Attendees can record their meetings, share screens, and edit files in real time–even use a whiteboard and poll features to make their meetings more productive. With today’s globally dispersed workforce, powerful collaboration tools are the key to innovation without boundaries.

Download: Accelerate your business with the right online meeting solution – Infographic

Powerful Online Lead Generation with CRM



Originally, a website was like a company\’s front desk receptionist. It served as the face of the company, welcoming new visitors and creating an instant first impression. With the introduction of Web 2.0, websites have evolved to become a company\’s sales, marketing and customer support departments all wrapped into one. In fact, a company\’s website now serves as their most powerful lead generation and conversion tool accessible.

How do websites generate leads? Online lead generation consists of three crucial steps: 1. Visit the website, 2. like what they see and 3. feel intrigued enough to fill out a form with their contact information. But this process isn\’t as easy as it seems and companies constantly struggle to generate quality leads and convert them into customers. For this blog, I\’m going to explore how a great customer relationship management (CRM) solution offers the tools a company needs to become a lead generation machine.

Introducing the Web-to-Lead Form

A variety of robust CRM solutions geared towards sales-driven organizations, offer a powerful tool called the web-to-lead form. Essentially, web forms are landing pages that offer the potential customer information on a specific offering and contain fields that capture their personal contact information.  Once the forms are submitted, the contact information is automatically uploaded into the CRM solution for quick and easy retrieval. The form can be customized in any which way to appear like a questionnaire, survey, or simple request form, and can be made to look identical to the rest of the company\’s website.

What are the benefits?

Speeding Up the Lead Generation Process

For one, web forms help to make the lead generation process an easier and faster task. The forms essentially replace the qualification step. By requiring the potential customer to answer specific questions before submitting the form, companies can assess if the individual is a good fit for their product or service offering even before they pick up the phone to speak with them. If the forms include as much information about a company\’s product or service offering to justify the individual\’s purchase, the form could even replace all steps of the sales cycle and result in a rapid, online sale.

Ease of Use

The advanced customizability of web-to-lead forms makes them extremely easy to design and create without the need for extensive IT resources.  Once the forms are created, information is then automatically uploaded into the CRM solution, which also serves to reduce time spent doing manual data entry and to avoid duplication. Both of these factors also directly translate into saving companies money. Companies can spend less money on hiring cold callers and administrators because forms can be used instead to collect, input and use information about prospective customers.

Personalized and Targeted Marketing

Using web forms also helps with creating more targeted and personalized marketing efforts. When the information inputted in the forms is automatically uploaded into the CRM system, this information can then be broken down and used to create targeted views of your leads. For example, if you make one of the form\’s fields ‘City’, you can then create a specific marketing campaign for each specific city that your leads reside in. In doing so, your communication with your leads becomes more relevant, specific and value-added, which will hopefully result in speeding up the conversion process and landing more customers.

Now that websites have evolved to become the new-age lead generation tool, companies need to obtain the tools needed to take full advantage. With the help of a CRM solution and its web-to-lead form functionality, companies can make online lead generation a much simpler and less daunting task. Not only can they optimize on the time and money spent attracting and converting leads, but they can re-focus their marketing efforts to nurture customers throughout the entire sales cycle.

Article Source:

About the Author

Corie Kaftalovich is the Marketing Coordinator for Luxor CRM, a web-based CRM vendor in Toronto, Canada.

The Top 5 Time-Saving Benefits of CRM



Businesses of all types and sizes are approaching the New Year as an opportunity to make more money while spending less. Though budgets have been replenished, companies have become more cost-conscious than ever. The goal is to be strategic about implementing new business ideas, yet pragmatic about what these ideas cost.

With that being said, many companies are considering CRM as a complete solution that will help them save money in the long run. However, companies often forget about the time-saving benefits CRM solutions offer as well. In fact, many of its time-saving benefits directly translate into saving companies BIG money. For this blog, I\’ve decided to highlight the top 5 time-savings benefits of CRM that any company can prosper from.  

1.       Making Your Business Leaner and Greener

One of the most advantageous benefits of using a CRM system is the significant reduction in using paper. All processes that were once facilitated by forms and paperwork can now be virtualized and automated within a CRM solution. Not only does this save time and money spent on paper and printing, but it also makes a company more environmentally-friendly.

2.       Training Your Staff in Half the Time

CRM solutions with sales force automation features provide companies with the tools to structure and automate a variety of sales processes and procedures. In doing so, companies are able to use the CRM as a resource to efficiently train new staff on their sales cycle and product/service offerings. Without the need for printed manuals, training guides can be uploaded into the CRM and continually modified to accord with the changing needs and expectations of the company.

3.       More Time Selling, Less Time Organizing

As a robust contact database, CRM software can powerfully store and organize countless details on each individual lead, opportunity and customer for quick and easy retrieval. Instead of wasting time sorting and collecting contact information, users can amplify their time spent selling and nurturing the contacts. Additionally, marketers can better analyze customer behaviours and trends in less time and therefore conduct more thorough research about a company\’s customer base and product offerings.  

4.       Better Coordination Within Your Company

The collaborative tools offered by CRM systems such as file libraries, online chat and shared access prompt companies to work better as a unit. Internal communication becomes more seamless and collaboration amongst peers on upcoming events or business deals is made easier and more efficient. In essence, the CRM solution serves to link everyone in the organization together creating a more tight-knit and strengthened team environment.  

5.       Enhancing Customer Satisfaction

One of the greatest benefits of CRM is being able to satisfy and retain customers in a fraction of the time it would normally take. Automated yet personalized communication with your customers can be produced quickly and coordinated on a timely basis. By interacting with your customers more frequently, you can better understand them and therefore anticipate their needs. Having a CRM in place also helps you to avoid duplicating your communication efforts and instead focus on offering value. The end result is happier, more satisfied customers.

By outlining the top 5 time-saving benefits of CRM, I am subsequently stating how and why CRM solutions are both a cost-effective and powerful tool for any organization. With time on your side, you can increase your team\’s productivity and efficiency, gain greater visibility into your organization and thus run your business in a smoother, timelier manner.

Article Source:

About the Author

Corie Kaftalovich is the Marketing Coordinator for Luxor CRM, one of Canada\’s largest web-based CRM vendors.