You’re starting a new business and it’s the most exciting thing you’ve ever done. How do you convey your enthusiasm and make the best possible impression?
You need an elevator pitch, a concise, persuasive story that sums up your business in no more than a minute. The term elevator pitch comes from Hollywood, where producers would try to sell their blockbuster ideas to studio executives in the span of a short elevator ride.
How to craft an effective sales pitch? Take these 6 easy steps to master your pitch.