Crafting Your Small Business Elevator Pitch

You’re starting a new business and it’s the most exciting thing you’ve ever done. How do you convey your enthusiasm and make the best possible impression?

You need an elevator pitch, a concise, persuasive story that sums up your business in no more than a minute. The term elevator pitch comes from Hollywood, where producers would try to sell their blockbuster ideas to studio executives in the span of a short elevator ride.

How to craft an effective sales pitch? Take these 6 easy steps to master your pitch.

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