Innovation is quite possibly one of the most overused words in the business world today, but the definition — a new method, idea, or product — is at the center of what allows small businesses to expand and contribute to overall economic growth.
Once considered antiquated, brands like Old Spice and The Yellow Pages have managed to successfully innovate in the modern age — reinventing themselves to reach a new generation of consumers. Whether you have a long-standing business in need of a refresh or you’re just getting started, continuous innovation helps your business stay relevant and top of mind for consumers.