Why aren’t your customers listening to you?

“Why are my customers not listening to me?” is a question frequently asked by frustrated marketers and decision-makers. To address this question, author Carly Driscoll asks two crucial follow-ups: do you truly know who your customers are, and are you really delivering them an impactful message?

At first glance it may seem intuitive or even simple, but successfully answering these questions requires a marketer to truly empathize with their audience—a task much easier said than done.

Fortunately, there’s a time-proven way to not only interest your customers, but also convert leads into revenue-generating relationships that will drive growth and brand prestige: great content. In this eye-opening article, you’ll learn about the successful R.I.D.E. methodology for content creation, and how to effectively inform your customers with solid content marketing at each stage of the buying process.

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5 Signs a Company has Outgrown its Accounting Solution

This infographic highlights five tell-tale signs that demonstrate when a business has outgrown its accounting software. For example, siloed systems, complicated reporting, and duplicate entries are just a few of the symptoms to watch out for. What’s more, learn how to grow beyond the limits of accounting software and how to start a free trial!

Read about these signs, and more:

– Siloed and disconnected systems.
– Complicated reporting
– Duplicate entries and errors
– Utilization of spreadsheets for accounting
– Lack of audit trails

View: 5 Signs a Company has Outgrown its Accounting Solution

Making it rain with SunCulture and Microsoft Azure


Whether they’re located in Europe, the United States, South America, or Africa, any farmer will tell you that the most vital ingredient to a successful crop yield is water. But for a smallholder farmer like Monica Riitho in the Kenyan village of Matanya, there’s an even bigger challenge: gaining access to water in the first place, and then efficiently managing water consumption to maximize crop output.

In the past, Monica would have to manually pump water from her well, then physically carry it to whatever plants needed watering—a hugely inefficient process that resulted in consistently low yields. But thanks to the RainMaker solar-powered pump and irrigation system, created by SunCulture and running on a Microsoft Azure-based IoT platform with Azure machine learning tools, Monica is spending up to 17 fewer hours per week manually pumping and carrying water, water consumption and distribution is much more efficient, and crop yields have risen significantly.

Watch this fascinating video to learn how Microsoft’s technical and financial support of SunCulture is not only helping Monica and other smallholder farmers like her to thrive, but is also enabling the Kenya-based business to scale up its solutions and expand across Africa and neighboring regions.

Customer Story: SitePro


SitePro gained a competitive advantage by combining onsite sensors and data collection with online data processing and management using Microsoft Azure.

As a result, they were able to provide faster and more effective service to their customers, which in turn strengthened the offerings of their customers.

It’s a win for everyone.

Six types of remote workers and how to support them

Your employees need the flexibility and support to work remotely. It’s the reality of doing business today. We have a solution that can up your IT-infrastructure game.

Office 365 combines the best-in-class apps–like Excel and Outlook–with powerful cloud services–like OneDrive and Microsoft Teams–so your team can create and share anywhere on any device.

Contact us for tips on how to support your remote workers.

View: Six types of remote workers and how to support them

Protect Your Business from Cyber-Attacks

We take a probing look at how Microsoft Office 365 addresses the cyber-security concerns of small business owners like Bryce McDonald, whose company, Day1 Wake, delivers wakesurf boards to customers across the country.

Bryce knows that, wherever he goes, Office 365 multi-layer security is working 24/7 to safeguard the integrity of his business data.

Contact us–we’d love to show you how Office 365 can do the same for you.

View: Protect Your Business from Cyber-Attacks