Business social networks

Today, business social networks are becoming increasingly popular on the internet. Business professionals are beginning to realize that people networking is an effective tool that can be used to raise awareness for a brand and target a larger segment of potential buyers and customers and also send out news about a service, product, or company more quickly.

Given the number of social networks existing on the internet, it’s quite challenging to pick the one that will be the best fit for your business.

Social bookmarking web sites like,,, magnolia media network,,, etc. are essential networks and they might be able to aid your business by increasing targeted traffic to your web site and yielding some good link juice and Google PR (PageRank) as these are authority web sites.

But every one of those web sites has its specific audience. For example, it would be not so wise to post SEO (search engine optimization) news to, as this social network had a few difficulties with SEO web sites in the past (problems that seem to be resolved right now), but who knows? is a good site for gaming and entertainment news. It seems as if the age segment of the digg users is between fourteen and twenty-two-year-old.

Social networks for business bloggers

If you are in search of a network of bloggers, MyBlogLog looks to be a good starting place for you. It is part of Yahoo and, aside from a dispute about an unjustly banned blogger, they have encouraging user reviews. It looks like they try to do a great deal to prevent spammers and have very stringent terms of use and privacy policy.

Social networks for business professionals

Serious business professionals appear to select an alternate social network site named LinkedIn. If you look through the various blogs of the most powerful bloggers you will notice on their sites a logo-link saying “view my profile at LinkedIn” which will lead you to the web site. is based on a quite simple philosophy. As they describe it: “relationships matter”. A account, if used well will really assist professionals in their daily endeavors just by easing the way they search for potential business partners and clients and will also be helping them look for jobs or business opportunities. is not a bloggers’ exclusively network. Any professional is free to join the network, with or without a web site of their own.

How social networking will benefit your Business

There are many other social networks on the WWW, but many are not as committed as the ones discussed above. Companies and Businesses need to send out their messages to reliable networks and not randomly. To use the correct network, you need to designate your marketplace and the networks related to with that niche. Then you need to deliver your message precisely to capture the attention of your possible consumers.

You also need to create trustworthiness – that is: you must show yourself as an information source in order that people will refer to your web site for further information and spread the word about the great quality of the information found inside your web pages.

Try to remember to take care to reinforce your brand. The Internet is highly competitive and people tend to forget quickly about you if nothing brings the website back to their attention. But do it with care and do not spam or you might get banned.

Social networking and customer relationships

It must be obvious that when you talk about people networks, you should display that there is a person – real person behind your business. An idea is to make your message very personal and to encourage your potential customers to e-mail you for additional questions and support. They will be glad to know that they can call on an expert if they need it.

If you have a large company, it’s a good idea to hire a couple of bloggers to take care of the networking job. If you don’t have a thought about social networking sites by now, it’s time to wake up and start riding the Web 2.0! Welcome to the future!


The spam operation

E-mail Spam is email sent via the internet to a mass quantity of recipients without the permission from those recipients. Most Spammers get these addresses from Usenet postings, web pages, or data bases. Either that, or they might put an address of a common username in the “To” line of the email.

To illustrate, one could “make up” an email address to use for spamming such as, or, substituting the user name and domain name with any one of the most commonly used for email services. At the very least spamming can be thought of as the equivalent of postage due “junk mail”, or could also be the start or continuation of an internet scam. Many of the hosts of Spam mailings often use stolen credit card information, or give false contact information to siphon money out of people illegally, as well as make it difficult for prosecutors to track illegal spamming activity.

Another way spammers can scam people is by the use of spoof email addresses that look like they came from an authentic website but are really a fake representation of an original site. One of the most noted examples of spoofing is when someone tries to con an email recipient to giving away username and password information to a fake PayPal or eBay site. This way, money can be stolen from PayPal accounts associated with various merchants, often without the original merchant’s knowledge.

Actions can be taken to check the authenticity of an email address or website. To fight against this type of fraud, some domains require the use of SMTP-AUTH, which helps attest for the authentication of a specific email account from which an email originated. Another method of authentication would be for each email participant to copy and paste the domain name into the address bar, and see if that domain page comes up in connection with an email. This is especially useful if you get an email invoice for PayPal or some other merchant account in which a username or password might be needed to enter that account.

To avoid username and password fraud, it is better to get access to the original site to make a payment and not through a link in an email.

Prosecution of spam

Another form of precaution against email fraud by spammers is to report suspicious email to a domain or website from which the email claimed to be an account. For example, many people have reported to eBay that they have received emails which claim to be from email administration which can be verified by the eBay support staff. Furthermore, web servers such as Yahoo or Hotmail offer spam blocking and reporting services. This helps prevent the spread of spam, and suspicious email activity. If a person spams another person, the perpetrator of the spam better be careful. Spammers can not only lose email accounts, they can be legally prosecuted.

Spam prevention

One way to avoid spam is by the use of various anti-virus or spyware programs. Automated spam filters can be set up to block any unwanted email messages from entering a person’s email inbox, then redirected to a spam monitoring service such as Another method of preventing spam would be to give email addresses to trusted sites, or only to close family members and friends who would not misuse your email address.